{"id":8550,"date":"2026-04-16T06:58:46","date_gmt":"2026-04-16T06:58:46","guid":{"rendered":"https:\/\/www.nexacon.sk\/?p=8550"},"modified":"2026-04-16T09:36:49","modified_gmt":"2026-04-16T09:36:49","slug":"b2b-vs-b2c-marketing-what-is-the-difference-and-how-to-set-an-effective-strategy","status":"publish","type":"post","link":"https:\/\/www.nexacon.sk\/en\/b2b-vs-b2c-marketing-aky-je-rozdiel-a-ako-nastavit-efektivnu-strategiu\/","title":{"rendered":"B2B vs. B2C marketing: what is the difference and how to set an effective strategy?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8550\" class=\"elementor elementor-8550\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1260bea e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1260bea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef68026 elementor-widget elementor-widget-text-editor\" data-id=\"ef68026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ql-block\" data-block-id=\"block-24493705-fe72-4316-aaa8-f9942806d6fd\"><div class=\"ql-block\" data-block-id=\"block-J5-VCrt8m9\">Effective marketing today is not just about creativity. It is based on understanding who you are selling to and why the customer should choose you.<\/div><div class=\"ql-block translation-block\" data-block-id=\"block-CqFJ9gNtzB\">This is why the difference between <strong>B2B marketing<\/strong> and <strong>B2C marketing<\/strong> is crucial. Each works with a different audience, a different decision-making process, and a different type of communication.<\/div><div data-block-id=\"block-CqFJ9gNtzB\">\u00a0<\/div><div class=\"ql-block\" data-block-id=\"block-IjC1hFd9QG\">In this article we will look at this:<\/div><ul><li>what B2B and B2C marketing mean<\/li><li>what are the main differences between them<\/li><li>which strategies work in practice<\/li><li>and how to choose the right approach for your business<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-938c215 elementor-widget elementor-widget-heading\" data-id=\"938c215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is B2B marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9258366 elementor-widget elementor-widget-text-editor\" data-id=\"9258366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ql-block\" data-block-id=\"block-PeoEYDVE29\"><div class=\"ql-block\" data-block-id=\"block-GAEVTE0_Ty\"><div class=\"ql-block\" data-block-id=\"block-SaubIDCZPP\">B2B (business-to-business) marketing focuses on selling products or services to other businesses.<\/div><h3 class=\"ql-heading\" data-block-id=\"block-2eZQcAyzKx\">Characteristics of B2B marketing:<\/h3><ul><li>target group: managers, owners, decision makers<\/li><li>longer and more complex purchasing process<\/li><li>emphasis on data, return on investment (ROI) and results<\/li><li>building trust and long-term relationships<\/li><\/ul><div class=\"ql-block\" data-block-id=\"block-rlf_MYpbos\">In a B2B environment, customers don't make decisions on impulse. They compare, analyse and often involve multiple people in the process.<\/div><div class=\"ql-block\" data-block-id=\"block-4c1A8VQz6d\">That's why content that explains, argues and delivers concrete value works here.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5843a8 elementor-widget elementor-widget-heading\" data-id=\"c5843a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is B2C marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b0622 elementor-widget elementor-widget-text-editor\" data-id=\"a3b0622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ql-block\" data-block-id=\"block-de021bbf-ad79-458a-b5b3-c098813962c2\"><div class=\"ql-block\" data-block-id=\"block-TYPsy_Tzp8\"><div class=\"ql-block\" data-block-id=\"block-ETg7-Jd8jO\"><div class=\"ql-block\" data-block-id=\"block-36ltgm2nKq\">B2C (business-to-consumer) marketing directly targets the end consumer.<\/div><h3 class=\"ql-heading\" data-block-id=\"block-s2pZ9x6dPw\">Characteristics of B2C marketing:<\/h3><ul><li>target group: individuals<\/li><li>shorter decision-making process<\/li><li>strong emphasis on emotion and experience<\/li><li>fast campaigns and immediate response<\/li><\/ul><div class=\"ql-block\" data-block-id=\"block-CZEmI5Kckf\">In B2C marketing, it's often the first impression, the brand and the feeling you evoke that makes the difference.<\/div><div class=\"ql-block\" data-block-id=\"block-elRPp_3eXn\">Simplicity, visuals and a strong story work here.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a05d8f elementor-widget elementor-widget-heading\" data-id=\"6a05d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The main differences between B2B and B2C marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73aac16 wpr-data-table-type-custom wpr-table-align-items-left elementor-widget elementor-widget-wpr-data-table\" data-id=\"73aac16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\n\t\t<div class=\"wpr-table-container\">\n\t\t<div class=\"wpr-table-inner-container\" data-table-sorting=\"\" data-custom-pagination=\"\" data-row-pagination=\"\" data-entry-info=\"\" data-rows-per-page=\"\">\n\n\t\t\n\t\t\t\t\t\t<table class=\"wpr-data-table\" id=\"wpr-data-table\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t<thead>\n\t\t\t\t\t<tr class=\"wpr-table-head-row wpr-table-row\">\n\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-d18217a\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">Area<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-e476a30\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">B2B marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<th class=\"wpr-table-th elementor-repeater-item-cfdbfe8\" colspan=\"1\">\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">B2C marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t<\/thead>\n\n\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-2cb2360 wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-f84083c wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tTarget group\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-52651a4 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tCompanies and decision makers\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-8259674 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tIndividuals\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-9ec6a7e wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-abcb0a2 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tDecision making\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-2591537 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tLonger, rational\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-f22f037 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tFaster, emotional\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-78b6aac wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-5c03245 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tCommunication\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-9cb0a72 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tFacts, data\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-57ed657 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tEmotions, benefits\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-537844f wpr-odd\">\n\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-918960b wpr-even\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-54a4117 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tRelations\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-c0ec737 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tLong-term partnerships\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-77e3309 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tBrand loyalty\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t<tr class=\"wpr-table-body-row wpr-table-row elementor-repeater-item-de29aca wpr-even\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-c5adebb wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tChannels\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-c5968a7 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tLinkedIn, e-mail, webinars\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"elementor-repeater-item-9827ca0 wpr-table-td\">\n\n\t\t\t\t\t\t\t\t<div class=\"wpr-td-content-wrapper\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/royal-elementor-addons.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-table-text\">\n\t\t\t\t\t\t\t\t\t\t\t\tSocial media, influencers, e-commerce\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t<\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t\t<\/div>\n    \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708a4f2 elementor-widget elementor-widget-heading\" data-id=\"708a4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective B2B marketing strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10494cd elementor-widget elementor-widget-text-editor\" data-id=\"10494cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ql-block\" data-block-id=\"block-UqUlrCHzXc\"><div class=\"ql-block\" data-block-id=\"block-PYDELcpO0c\"><h3 class=\"ql-heading ql-show-draggable-anchor\" data-block-id=\"block-2Tk4DK8NtJ\">1. Expertise and trust (thought leadership)<\/h3><div class=\"ql-block\" data-block-id=\"block-leW7R7_Vyp\">Building your position as an expert is essential.<\/div><ul><li>blogs, whitepapers, case studies<\/li><li>professional content on LinkedIn<\/li><li>speaking at events<\/li><\/ul><h3 class=\"ql-heading\" data-block-id=\"block-Aj90T98-Do\">2. Webinars and case studies<\/h3><div class=\"ql-block\" data-block-id=\"block-g4k5rHeiqD\">They show real results and help the client understand the value.<\/div><h3 class=\"ql-heading\" data-block-id=\"block-nUohvOoInP\">3. Lead generation and SEO<\/h3><ul><li>optimized website<\/li><li>quality content<\/li><li>systematic acquisition of contacts<\/li><\/ul><h3 class=\"ql-heading\" data-block-id=\"block-K-b8GE0jPw\">4. Personalised communication<\/h3><div class=\"ql-block\" data-block-id=\"block-kC3WLZtpSv\">Every client has different needs - and marketing should reflect that.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb625e elementor-widget elementor-widget-heading\" data-id=\"cdb625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective B2C marketing strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df7e93 elementor-widget elementor-widget-text-editor\" data-id=\"1df7e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ql-block\" data-block-id=\"block-mbAAqZSFIq\"><div class=\"ql-block\" data-block-id=\"block-RumOzBm6GL\"><h3 class=\"ql-heading ql-show-draggable-anchor\" data-block-id=\"block-KFMFv2oZHT\">1. Social media marketing<\/h3><div class=\"ql-block\" data-block-id=\"block-UqUSNcNw9B\">Content that catches the eye and builds the brand.<\/div><h3 class=\"ql-heading\" data-block-id=\"block-3Z49dk5P1L\">2. Influencer marketing<\/h3><div class=\"ql-block\" data-block-id=\"block-OkMkEy2Ok2\">Collaborations that transfer trust to your brand.<\/div><h3 class=\"ql-heading\" data-block-id=\"block-ZQxhhSG89s\">3. Emotional storytelling<\/h3><div class=\"ql-block\" data-block-id=\"block-0qT1q_tU3Z\">People don't buy the product. They buy a feeling.<\/div><h3 class=\"ql-heading\" data-block-id=\"block-C20BJJycb5\">4. Loyalty programmes<\/h3><div class=\"ql-block\" data-block-id=\"block-uR4QeSGp4e\">Discounts, benefits and rewards that keep customers.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de35c4d elementor-widget elementor-widget-heading\" data-id=\"de35c4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to choose the right approach?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ccbed elementor-widget elementor-widget-text-editor\" data-id=\"53ccbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ql-block\" data-block-id=\"block-kzY5Oh3BWH\"><div class=\"ql-block\" data-block-id=\"block-Af8sIsAvv-\"><div class=\"ql-block\" data-block-id=\"block-drqOtUcl_8\">For companies (especially startups), it's crucial to be clear about the basics:<\/div><h3 class=\"ql-heading\" data-block-id=\"block-COyWTYWmuO\">1. Who is your customer?<\/h3><div class=\"ql-block\" data-block-id=\"block-5wvwx-JURS\">Company or end consumer?<\/div><h3 class=\"ql-heading\" data-block-id=\"block-b3MkIzkteW\">2. How is the decision made?<\/h3><div class=\"ql-block\" data-block-id=\"block-WTvnljAkdU\">Quickly or based on analysis?<\/div><h3 class=\"ql-heading\" data-block-id=\"block-kpt3hTPurn\">3. What value do you offer?<\/h3><div class=\"ql-block\" data-block-id=\"block-JiEG-FPQF8\">Efficiency (B2B) or experience (B2C)?<\/div><h3 class=\"ql-heading\" data-block-id=\"block-jzxSKGBZcb\">4. Where are they located?<\/h3><div class=\"ql-block\" data-block-id=\"block-xdGT793Rpl\">LinkedIn or Instagram?<\/div><h3 class=\"ql-heading\" data-block-id=\"block-fV2FnEHV7L\">5. Test and optimize<\/h3><div class=\"ql-block\" data-block-id=\"block-16b9e204-a2ac-4b97-aedd-721aa516202c\">Start simple and scale up gradually.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182e541 elementor-widget elementor-widget-heading\" data-id=\"182e541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What the data and trends say in 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7cda55 elementor-widget elementor-widget-text-editor\" data-id=\"b7cda55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ql-block\" data-block-id=\"block-kzY5Oh3BWH\"><div class=\"ql-block\" data-block-id=\"block-Af8sIsAvv-\"><div class=\"ql-block\" data-block-id=\"block-drqOtUcl_8\"><div class=\"ql-block\" data-block-id=\"block-LDHC3FTfk3\">The difference between B2B and B2C marketing today is not just theoretical. It is also confirmed by data and current market trends.<\/div><div class=\"ql-block\" data-block-id=\"block-YIDGfgWUSZ\">In 2026, marketing has shifted significantly towards:<\/div><ul><li><strong>data-driven decision making<\/strong><\/li><li>a higher degree of personalisation<\/li><li>and linking marketing to real business results<\/li><\/ul><h3 class=\"ql-heading\" data-block-id=\"block-QAt2PIEca0\">Key findings from practice:<\/h3><ul><li>In the B2B segment, up to 70 % of the buying process takes place before the first contact with a salesperson - customers do their own research, compare and search for relevant content.<\/li><li>Companies that systematically work with content (SEO, blogs, case studies) generate tens of percent more quality leads.<\/li><li>In B2C marketing, speed and emotion make the difference - up to 80 % of consumers report that the brand and its perception influence their decision more than the product itself.<\/li><li>Social media and short content (video, reels, TikTok) are among the fastest growing channels in terms of conversions.<\/li><li>Personalized marketing (on both sides) can increase conversion rates by 20-30 %.<\/li><\/ul><h3 class=\"ql-heading\" data-block-id=\"block-rMC6MTPs6e\">What does this imply?<\/h3><ul><li>B2B marketing is increasingly about education, trust and systematic work with data<\/li><li>B2C marketing is about attention, emotion and decision simplicity<\/li><li>and successful companies are able to combine these principles according to the situation<\/li><\/ul><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65a725d e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"65a725d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-039265a elementor-widget elementor-widget-image\" data-id=\"039265a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"363\" src=\"https:\/\/www.nexacon.sk\/wp-content\/uploads\/2026\/04\/b2bb2c-1024x387.jpg\" class=\"attachment-large size-large wp-image-8570\" alt=\"\" srcset=\"https:\/\/www.nexacon.sk\/wp-content\/uploads\/2026\/04\/b2bb2c-1024x387.jpg 1024w, https:\/\/www.nexacon.sk\/wp-content\/uploads\/2026\/04\/b2bb2c-300x113.jpg 300w, https:\/\/www.nexacon.sk\/wp-content\/uploads\/2026\/04\/b2bb2c-768x290.jpg 768w, https:\/\/www.nexacon.sk\/wp-content\/uploads\/2026\/04\/b2bb2c-18x7.jpg 18w, https:\/\/www.nexacon.sk\/wp-content\/uploads\/2026\/04\/b2bb2c.jpg 1500w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2323a70 elementor-widget elementor-widget-text-editor\" data-id=\"2323a70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ql-block\" data-block-id=\"block-81f0fc41-b77f-4cc3-b8af-0727dd5f3b15\"><div class=\"ql-block\" data-block-id=\"block-2kMc6IPd8d\"><div class=\"ql-block\" data-block-id=\"block-qIHf8qF4Kq\">If you feel like you're marketing but not seeing results, let's take a closer look.<\/div><div data-block-id=\"block-qIHf8qF4Kq\">\u00a0<\/div><div class=\"ql-block\" data-block-id=\"block-PPogifFzok\"><strong>Nexacon, marketing that connects the dots.<\/strong><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7540dee elementor-widget elementor-widget-button\" data-id=\"7540dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nexacon.sk\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Effective marketing today is not just about creativity. It's about understanding who you are selling to and why the customer should choose you.That's why the difference between B2B marketing and B2C marketing is crucial. Each works with a different audience, a different decision-making process and a different type of communication. In this article, we'll look at: what B2B and B2C marketing mean what are the main differences between them which strategies work in practice and how to choose the right approach for your business What is B2B marketing? B2B (business-to-business) marketing focuses on selling products or services to other businesses. Characteristics of B2B marketing: target audience: managers, owners, decision makers longer and more complex buying process emphasis on data, return on investment (ROI) and results building trust and long-term relationships In a B2B environment, customers don't make decisions on impulse. They compare, analyse and often involve multiple people in the process.That's why content that explains, argues and delivers tangible value works here. What is B2C marketing? B2C (business-to-consumer) marketing targets the end consumer directly. Characteristics of B2C marketing: target audience: individuals shorter decision-making process strong emphasis on emotion and experience fast campaigns and immediate response In B2C marketing, it's often the first impression, the brand and the feeling you evoke that makes the difference.Simplicity, visuals and a strong story work here. The main differences between B2B and B2C marketing Area B2B marketing B2C marketing Target group Companies and decision makers Individuals Decision making Longer, rational Faster, emotional Communication Facts, data Emotions, benefits Relationships Long-term partnerships Brand loyalty Channels LinkedIn, email, webinars Social media, influencers, e-commerce Effective B2B marketing strategies 1. Expertise and trust (thought leadership) Building an expert position is essential. Blogs, whitepapers, case studies Expert content on LinkedIn Speaking at events 2. Webinars and case studies Show real results and help the client understand the value 3. Lead generation and SEO optimized website quality content systematic lead generation 4. Personalized communication Every client has different needs - and marketing should reflect that. Effective B2C marketing strategies 1. Social media marketing Content that catches the eye and builds the brand. 2. Influencer marketing Collaborations that transfer trust to your brand. 3. Emotional storytelling People don't buy a product. They buy a feeling. 4. Loyalty programs Discounts, benefits and rewards that keep customers. How do you choose the right approach? For companies (especially startups), the key is to get clear on the basics: 1. Who is your customer? The company or the end consumer? 2. How do they make decisions? Quickly or based on analysis? 3. What value do you offer? Efficiency (B2B) or experience (B2C)? 4. Where is it located? LinkedIn or Instagram? 5. Test and optimize Start simple and scale gradually. What the data and trends say in 2026 The difference between B2B and B2C marketing today is not just theoretical. In 2026, marketing has shifted significantly towards: data-driven decision-making higher levels of personalisation and linking marketing to real business results Key findings from practice. Companies that work systematically with content (SEO, blogs, case studies) generate tens of percent more quality leads. In B2C marketing, speed and emotion make the difference - up to 80 % consumers report that the brand and its perception influences their decision more than the product itself. Social media and short-form content (video, reels, TikTok) are among the fastest growing channels in terms of conversions. Personalized marketing (on both sides) can increase conversion rates by 20-30 %. What does this imply? B2B marketing is increasingly about education, trust and working systematically with data B2C marketing is about mindfulness, emotion and decision simplicity, and successful companies can combine these principles to suit the situation If you feel like you're doing marketing but not seeing results, let's take a closer look. Nexacon, marketing that connects the dots. Contact us<\/p>","protected":false},"author":2,"featured_media":8568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[22,29],"class_list":["post-8550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy","tag-business-strategy","tag-project-management"],"_links":{"self":[{"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/posts\/8550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/comments?post=8550"}],"version-history":[{"count":6,"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/posts\/8550\/revisions"}],"predecessor-version":[{"id":8648,"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/posts\/8550\/revisions\/8648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/media\/8568"}],"wp:attachment":[{"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/media?parent=8550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/categories?post=8550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nexacon.sk\/en\/wp-json\/wp\/v2\/tags?post=8550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}