Measuring marketing is not a technical issue. It's a business question. What is marketing measurement - and what isn't? Many still associate marketing measurement with superficial numbers - like the number of likes on a post. That's data too, but from...
The year 2026 brings more options, more channels and new customer behaviours to digital marketing. The good news is that many things can be done more efficiently than they used to be -if you know what to focus on.Below you'll find an overview of the most important changes that are worth...
A marketing specialist is a key component of the successful growth of any company that wants to be competitive, but deciding between an internal employee and an external marketing specialist is challenging. Each option has its advantages and disadvantages that affect budget and efficiency. Do you need someone for day-to-day...
What do successful companies have in common? They know their target audience inside out. Without a clear understanding of who your customers are, what their needs are and what motivates them, your marketing is like shooting in the dark. In this article, I will show you why identifying your target audience is so important.
The world of marketing is constantly evolving, and what worked in the past may not deliver results today. In 2025, we will encounter new technologies, increased customer expectations, and a growing need for adaptability. This article will introduce you to the main trends that will...
A marketing strategy is an essential tool that enables companies to grow and use resources effectively. Without it, marketing activities are often disorganised, ineffective and expensive. Find out how a properly set up marketing strategy can improve your business and increase your return on investment. 1. What is...
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