Marketing Specialist is a key component of successful growth for any company that wants to be competitive. However, many entrepreneurs are faced with a decision: should they hire an in-house marketing specialist or work with an external expert? Each option has its advantages and disadvantages. In this article, we will look at both approaches so that you can make the right decision for your business.
Internal employee vs. external marketing specialist – which is better for your company?
Successful marketing is crucial for every company, but managing it properly can be challenging. Many entrepreneurs face the question of how to effectively cover their marketing needs without unnecessary expenses and wasted time. The decision between an internal employee and an external specialist can be crucial for your budget, efficiency, and overall company growth.
Internal marketing employee
Advantages of employing an internal marketing employee:
Constant presence
An in-house employee is available every day, enabling quick communication and immediate task resolution.
Better integration into the team
They are more familiar with the company culture, products and internal processes, which can be an advantage when creating content.
Disadvantages of employing an internal marketing employee:
High costs
The average salary of a marketing specialist is €1,500–2,000 (gross income). With contributions and taxes, this can cost the employer up to €3,000 per month. Not to mention breaks and holidays, which are paid for by your company.
Limited experience
Internal staff often specialise in narrow areas of marketing, which can limit their ability to tackle complex tasks.
Additional costs
Training and benefits increase the financial burden, as do company laptops and mobile phones or software licences.
External Marketing Specialist
Advantages of employing an external marketing employee:
Lower costs
You only pay for the work done. Average costs range from €500 to €1,500 per month, depending on the workload.
Extensive experience
An external specialist works with various companies and markets, which gives them a broader perspective and the ability to apply the latest trends.
Flexibility
They adapts to your needs – working harder during campaigns and less when marketing is not a priority.
Disadvantages of employing an external marketing employee:
Limited availability:
An external specialist is not always available immediately, as they may have multiple clients.
Less knowledge about internal processes
It may take some time for the specialist to familiarise themselves with the specific needs of the company.
Cost comparison:
This calculator will help you compare costs: Comparison of TPP and trade licence.
- Internal employee: The total cost per employee can reach €2,500–3,000 per month. In addition, there are work resources and regular training.
- External specialist: Costs are flexible and can range from €500 to €1,500 per month, depending on the volume of work.
Which option is more advantageous for you?
- If you need someone who is always present and handles day-to-day operational tasks, an in-house employee may be a suitable option – but at a higher cost.
- If you are looking for an effective, flexible and cost-effective solution For strategic and professional marketing activities, an external specialist is ideal.
📩 Want to learn more about working with an external marketing specialist? Contact us to discuss the possibilities for your business!
